Friday, 28 December 2018

How to promote your ICO effectively



ICO - Term Definition And an Introduction

ICO is the abbreviation for Initial Coin Offering.

ICO or Initial Coin Offering could be simply defined as a way of crowdfunding for any cryptocurrency projects.

The creators of the project sell ICO Tokens to investors in exchange for money to fund their crypto related projects.

The profit for the investors will be when the value of the ICO tokens they have bought.
                              
This is almost the same as IPO or Initial Public Offering where the public or investors buy the company shares.

It is estimated by various reliable sources that in the year 2017 over 5.6 billion dollars was collected from various ICO projects. And this amount was raised from about 430 successful cryptocurrency ventures.

As there are always two sides for a coin, there has also been a downside too. The number of unsuccessful ICOs was very much higher than expected with only about 48% of the ICOs managing to reach their soft cap.

It is estimated that today there are over 1500 cryptocurrencies in existence and list is still being added up every day!

There are certain criteria to follow for a cryptocurrency to be successful There is need to have some effective ICO marketing strategy and thus enable it to reach its target audience.

Let's check what are they below!

 How To Market Your ICO Successfully

 


#1. Build a great website

A perfect website always stands out in promoting your cryptocurrency. It forms a strong foundation for your ICO marketing strategy. So even before the launch of your ICO, make sure that the website that you build is user- friendly, highly responsive and should look definitely attractive.

#2. Reach out to the Cryptocurrency Community

Social media is a very powerful tool for the success of an ICO marketing campaign. Your ICO success depends very much on how you communicate with your target audience.

The various social media platforms available nowadays like Facebook, Google +, Instagram, VK, Tumblr etc. helps to promote your ICO project to the core and thus builds trust among the community and opens up your way to the potential investors.

Why Specialized Forums?

Never miss out to reach on to the specialized forums!

Marketing on such sites improves your chance to reach the best audience that you always dream of.

Most investors and cryptocurrency enthusiasts visit such forums frequently so as to learn more about cryptocurrency and the available opportunities.


#3. ICO Listings

There are a number of top-tier sites that list ICOs. Make sure that your ICO is listed in such websites which would definitely provide a higher coverage to your ICO.

Some of such sites mostly provide placement without charging a single penny. However, if you want comprehensive coverage of your ICO then you can use the services of premium sites that charge accordingly.


#4. Data plays its part very much

Analytical Data and statistics are crucial components for getting the best investors in the market. The investors should feel or should get convinced that the money they are spending on a cryptocurrency project or IPO is worthy.

So it's always advisable to offer the data or statistics to the analyst of the investors so that you are giving them concrete proof that your business will excel!

Moreover, you’ll gain additional exposure simply by the fact that your company will be reported on regularly as long as you’re offering your data to reporters and analysts.

Conclusion - ICO Promotion Is Not a Cakewalk!


Executing a successful ICO is no easy task.

Successful promotion of your ICO requires a lot of preparation, dedication, hard work and coordination which makes sure that a newly formed entrepreneurship can secure as many investments as possible.

Cryptosoftwares are the early adopters of ICO Development Services that will help companies to launch their own ICO’s.

Try to research more on the topic and find time to talk with major cryptocurrency experts.

And then give it full throttle! Everything comes into place.

Thursday, 13 December 2018

NEO vs Ethereum - Difference between Smart Contract Platforms



NEO vs Ethereum - a trendy topic today!

What exactly are they?

Ethereum is the crowning jewel of the decentralization movement going on. More than 90% of the decentralized applications and smart contracts are hosted on Ethereum. The perils of not having any third party interferences, fraud or censorship has made the platform popular among the developers within a very short span of time.

NEO was deemed as “Ethereum of China” by the blockchain community and is an intelligent economic network. The platform enables asset digitization, digital identity system, and smart contract development. Within 2 years of its launch, NEO has garnered considerable attention from developers.

In this blog, we shall pit them against each other and get to a verdict at the end.

How much are they alike?

NEO and Ethereum are open source blockchain projects.

Both of them accomplished Turing Completeness.

They are specifically used to play hosts to smart contracts, Initial Coin Offerings, and DApps in a decentralized manner. Know more about Initial Coin Offering.

The blockchains are fueled by crypto assets, namely GAS in NEO and Ether in Ethereum.

The community support is tremendous for both of the projects.

Comparison - NEO vs Ethereum


#1. Support

NEO is backed by the Chinese government and other organizations like WINGS, Alibaba and other Microsoft like giants. This accounts for the huge popularity of NEO in China. Ethereum does not have this kind of support from any nation’s government but is backed by EEA - Enterprise Ethereum Alliance. This itself showcases the popularity and success of Ethereum on the world's stage.

#2. Mechanism of Consensus

Ethereum uses Proof of Work mechanism for obtaining consensus. NEO uses a delegated Byzantine Fault-Tolerant Consensus, otherwise known as dBFT, which is an improved form of proof-of-stake and more energy efficient. Though this slightly favors NEO over ethereum, we can expect Ethereum to make this transition soon.
Meanwhile, you can have a quick glance about Proof of stake coins (POS )coins

#3. Divisibility of fuel

The crypto fuel of NEO’s blockchain exists only in whole numbers and is not divisible whereas native crypto fuel of Ethereum is divisible.

#4. Fueling the blockchain

NEO creates a crypto asset called NeoGAS to fuel NEO’s Blockchain. In Ethereum, units called Ether fuels the network.

#5. Programming Language
   
The smart contracts and DApps is written and compiled in C# and Java in NEO blockchain. It is expected that developers can write in Python and Go in the future. With this advent, all entry barriers will get eliminated as far as NEO is concerned.

The developer to learn a new language called Solidity if s/he wants to write smart contracts and DApps in Ethereum.

#6. Direction

Ethereum is on the path of becoming the only supercomputer that is based on the blockchain. It focuses on achieving this by hosting numerous use cases of digital identity, computing, decentralized exchanges, remittances, and KYC. digitizing the real-world assets through digital identity. NEO focuses on making a smart economy by digitizing traditional assets like digital identity.

#7. International Audience

NEO is from China and not much is known about how it is catering to the audience who prefer English. On the other hand, Ethereum has grown into a global enterprise and caters to an international audience who reads English.

#8. Speed

Currently, NEO handles 10,000 transactions every second while Ethereum can handle only 15 transactions per second. This can be considered the biggest advantage of NEO over Ethereum. The latter will buck up and solve this issue since they are working on the scalability.

#9. Quantum Computer Proof

A quantum computer has the ability to hack the cryptographic math on which the blockchains are based. Ethereum is not quantum proof and so is every other cryptocurrency blockchain. NEO claims to be an exception to this flaw and presents itself as quantum computer-proof. The developers claim to have developed an anti-quantum mechanism called NeoQS.


The Verdict

Ethereum is well positioned in the market in terms of technological aspects whereas NEO has a long way to go if it wants to position itself as a rival to Ethereum.

Having said that, we must also take into account that both of them are relatively new projects and need to stick onto their core promises to get a foothold in the market in the long run.